An E-mailer that speaks!
Why should a subscriber read each newsletter he finds in his inbox? Think for a moment. Does your newsletter have the requisite and appropriate content to help it stand out? The idea is to build engagement and interest from the first line so that your e-mail appeals to the reader rather than being deleted like irksome spam. The right content can actually make your newsletter be read and appreciated. Here are some tips:
The importance of a subject line:
The subject is a reader’s first impression of your e-mail news letter. It should be precise and crisp. No gimmicks, no punctuation marks that might encourage the e-mail service to treat it like spam.
Choose quality over quantity. Precise and to-the-point newsletters appeal to readers normally Â bombarded with e-mailers. ShortÂ paragraphs with relevant information are what the user Â looks for, so keep that in mind while crafting the body copy of your e-mail newsletter. Further, don’t Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â include bulky attachments.
Avoid using words that denote spam:
Some words are recognized by filters as spam; therefore avoid using words such as “free, “special offers and similar words.
Don’t give away addresses of all the recipients:
You’ve designed that perfect e-mail newsletter, likely to crack a sale but oops! You’ve blundered by addressing the mail to everyone rather than sending it as Bcc. Respect your addressee’s privacy; use the Bcc option.
Use these tips to design e-mail newsletters that will work wonders for your business.