Pen and paper increasingly sidelined as e-mails take center stage
Retailers using e-mails to offer receipts to customers, claim it is easy and convenient
The on-going movement towards a paperless, environment-friendly environment has got a shot-in-the-arm with retailers taking the stance of not using papers to give receipts to customers. Instead, they are offering to send receipts via e-mails, which they claim is easier and more environment-friendly. Sending receipts by e-mails is also a time saving option for both the retailer and the customer.
The trend started with Nordstrom and Gap a couple of months ago, when they started offering paperless receipts. Other prominent names that might join the board in the near future include Indianapolis-based Finish Line andÂ Fort Wayne and Indiana-based Vera Bradley. Both the brands are currently examining the viability of sending receipts via e-mails.
Though the trend is catching the attention of the public and is proving to be a good alternative, there are others who are of the opinion that this is an attempt to get access to users accounts.
The e-mail model is an off-shot of retailers’ effort to reach out to customers via Smartphones and computers. In fact, retailers have for long been using e-mails and texts to alert customers about deals. Websites, Facebook, and to an extent Smartphone apps have also played a crucial role to complement retailers in the attempt to retain and increase customers. In this context, the latest development is along expected lines.
E-mail receiptsÂ are not isolated items like paper receipts, but typically include particulars/offers like:
- Deals from retailers
However, you are not obliged to accept these offers and can opt out.
The possibilities of e-mail receipts are yet to be fully determined or exploited, but it looks set for a long run. There will be naysayers who will try to downplay and reflect its weaknesses, but there is no doubt that if it is used in an appropriate way, it can be a boon for both, the customers and the retailers.