Gmail, the e-mail service of Google, has been in the market just for five years but it has been the most trusted and prosperous e-mail service in the world of Internet till date. Many other e-mail service providers such as Novell GroupWise and IBM Lotus Notes/Domino have lost their market share. While Cisco has closed down its cloud e-mail services, and VNware’s Zimbre has started focusing on the enterprise space. With its attractive features and user-friendly interface, Gmail has also succeeded in becoming an alternative for Microsoft Exchange Online and other cloud e-mail services.
Matthew Cain, vice president of US research, Gartner has said that cloud e-mail accounts will heat up in the future with Google’s Gmail grabbing 50 per cent of market share in the global market. Right now, Cloud e-mail has 4 percent share in the overall e-mail enterprise. According to analysts, Gmail will take over 55 per cent shares in the market by 2020.
Gartner US research vice president, Matthew Cain, said in a statement “while Gmail's enterprise e-mail market share was only 1 per cent, it had close to half of the market for enterprise cloud e-mail. Other than Microsoft Exchange, Google Gmail is the only e-mail system that has prospered in the enterprise market over the past several years.”
According to Cain, “Large system integrators and enterprises report that Google's lack of transparency in areas such as continuity, security and compliance can thwart deeper relationships.” He also believes “for most organizations, performing one more on-premises upgrade, which will take an organization through 2014, is the most prudent approach. A good approach for Cloud e-mail adoption was via a hybrid deployment, where some mailboxes were stored in the Cloud and some kept on premise.”
Cain further said that Gmail has the possibilities of facing adoption problems from companies that have complex e-mail requirements and meet the demands of only a small section of its customers. Google can handle the front-end feature, but it might not be able to provide features that are important for the larger companies. For example, it might not be to support banks that need high surveillance capabilities.
Microsoft Exchange and Gmail have intense competition between them in the cloud e-mail market. This competition will make them stronger and help them to gain expertise in cloud e-mail technology, and making it difficult for other e-mail vendors to compete.