Google™ cares. Gives you personal advertisements in Gmail®
Ever wondered how come those ads in your Gmail account sidebar display the products and services you actually look for! If you are searching for the latest books, the ads display special offers on books. You look for a spa in the vicinity of your house; you get exactly the same information as advertisement in your Gmail account sidebar. How does this actually happen? I am sure the first question in your mind would be: Has my account been hacked? This is nothing but Google’s new plan of advertising as per the needs and requirements of an individual, based upon the content they share in their e-mail. The signals and hints for ads are taken from keywords in your e-mail.
Your e-mail newsletter about the latest sales on apparels is enough to give a signal to these minds working in the backend. Moreover, Gmail priority inbox provides a hint for these advertisements based upon the content of the e-mail. Now that makes you wonder if someone is actually reading your private e-mails? Well, no. Google claims that Gmail is completely automated and the information is just scanned from your inbox and that’s how you get those advertisements for cell phones if you had been searching for the latest models. The idea is simply to provide you information on what you are looking for. This whole ad model works upon the concept of Google AdSense program.
Google is a renowned and trustworthy services provider and also claims to keep the user’s information safe and private however, with an increase in the activities like hacking and spamming, one can never be sure about the privacy of their very own personal Gmail account and the information shared over e-mail.