Intervene for a Change!
You use the latest technology for everything including your e-mail; all your friends and family stay updated every happening inÂ techno space. However, among your group there’s a small bunch that still believes in using the conventional e-mail services which are no better than the snail mail. They are not privileged to call or text from their e-mail account and neither can they do video chatting. Since Gmail comprises all these extensive features, you want them to switch to Gmail but don’t know how to initiate them into it? No worries! Gmail has come up with this new campaign toÂ make your friends switch.
The whole idea behind this is about sending an intervention to your friends to convince them to change to Gmail. What’s more! Google even helps you out by sending intervention letters from www.emailintervention.com . The website helps you recognizing your friends sans Gmail and post that, lets you select the ones you want to send an intervention to, which includes a letter along with a video.
To add authenticity to the video, Google has asked intervention expert, Dr. Richard Muscat, to give his expert comments to switch from the outdated to updated technology. http://www.youtube.com/watch?v=HuIo7cmqnUw
Such an initiative is nothing but an astute strategy by Google to increase its user base and trigger growth. What matters if you can get your dear, outdated friends to switch to more contemporary communication platforms?