Short Email Subject Line - A Tagline to Increase Open Rates
Human attention often gets stuck to short and snappy objects. The longer the thing, the shorter is the attention span to observe it. By and far people have realized the fact and today the attention seeking mode has become short and crisp. Audience often tends to get bored by the long speeches delivered. So, speeches are no longer boring and traditional, as the contemporary styles of speeches have become much interactive and crisp. Similarly a good, short and crisp tagline used as a subject line of a mail arouses interest in the readers to go through the real content of the article. The lengthy line itself declares the whole article as a synopsis that may not be successful in upholding the interest. But, concise and crisp lines create a sense of curiosity for the readers to go through the whole e-mail. Such short lines provide to the point yet enough information for the e-mail subscribers. As for well-branded firms and companies, a simple line does the whole to create impact but for common mass there should be a magnetic element implanted in the subject line.
Short subject line adheres to the philosophy of ‘Big things come in small packages’. A question or a statement of an e-mail subject line is formed to indicate an interesting content to be unleashed as the reader scrolls through the mail. Let us explore through the three common causes that lead to the short and crisp e-mail subject lines:
Â Subject lines framed on questions acquire more click-through to unveil the answer. But, again human temperament differs from person to person as the same question might make a reader less interested on the e-mail content. The challenge lies in making the e-mail subject line captivating enough to prompt the recipient to click to open your e-mail to gather further information. So what are you waiting for? Take up the challenge and make your subject line catchy enough to grab reader’s attention.