‘Social Media’ archiving: New phenomenon on the road
E-mail archiving has been playing a very important role for millions of users around the world, especially those who have to deal with bulk e-mails. In fact, e-mail archiving is proving to be a significant development for organizations which confront with the tricky issue of storing and managing an ever-growing pile of e-mail communication. Now, these very organizations which have embraced e-mail archiving with such warmth, are bracing up to take ‘archiving’ to the next stage. Social Media correspondence that has anything to do with the welfare of organizations and their clients, something that hasn’t been on the organizations’ radar so far, from now on is going to be tracked and archived.
TechTarget, a leading global technology media company, said that the driving force behind organizations willing to archive social media communication is to avoid potential scrutiny and public outcry. Social Media, today, is an all-pervasive medium and no organization can remain detached from it. Organizations cannot have a blanket cover and ensure that they are not the topic of discussion on social media sites like Twitter, Facebook, LinkedIn, or others. It is something beyond their control and it is, actually, to their credit that have realized it in time.
Social Media sites present many public relation and marketing opportunities for an organization, but at the same time, they can also create potential risks for the same organization, if they are casually dumped aside. There have been incidents where an organization has been dragged to court because its employees used social media sites to promote illegal and unethical activities under the company’s banner. These sort of situations mandate that companies properly track and classify the communication process so that when required they can be disclosed to compliance departments.
Managing the communication process will also increase the level of transparency between different wings of the organization, its employees and clients.
TechTarget, while shedding light on the retention of social media messages by the financial industry, said that the whole trend took root in January 2010 with a mandate from the Financial Industry Regulatory Authority. Now, other industries regulated by the compliance standards are also joining this popular trend.