The Love Affair between E-Mail Newsletter and Social Media

Social media has gained a center stage. It’s exploding and is omnipresent in our lives. Every computer literate on the face of this earth has a Twitter, Facebook, or a LinkedIn profile for sure. Owing to the reign of social media, it has now become a part of various marketing campaigns as well and is used extensively for promotions and branding.

For quite some time now, e-mail newsletters are used as an ideal marketing tool. However now, using appropriate social media content in e-mail newsletters for marketing is equally necessary. This is because without social media element and connect, the content in your e-mail newsletter would be plain and useless. Imagine how would it feel when you get another edition of your e-mail newsletter which just states facts and nothing else? However, the e-mail newsletter on its own extends the reach of social media content and therefore, has its own importance.

Now that you know that the two platforms – social media and e-mail are made for each other and complement each other, you should also know how to perfectly amalgamate them to make the best content for your newsletter.

Here are certain ideas which you can easily incorporate social media element in your e-mail newsletters to make them popular and increase their readership.

Link via LinkedIn
You can use LinkedIn for doing a survey in any group for free. What’s more! After posting the questions, you can include them in your newsletter. This will make it more exciting and informative. You can also conduct interviews through LinkedIn which can be featured in the newsletter.

While using Twitter, make sure you use hash tag
When you are including a Twitter link in your e-mail newsletter, make sure that you add a hash tag, positively. This will help your followers connect with you easily, irrespective of the platform they are following you on. Additionally, if there is an interview on the Twitter stream, they can read it easily at their own convenience.

Follow the trends
Sign up for your industry’s related forums, blogs, chat sites and see what is trending. This will help you keeping an update of the latest, as well as help your subscribers doing the same. Creating Google alerts and following Twitter trends is the best way of doing this.

Recognize the ones who appreciate you
Show your subscribers that you value them and give them recognition. All those who follow you and retweet your tweets, or those who like your Facebook pages should be given due recognition.

Although there are segregated users of social media and these are divided among Twitter, Facebook, and LinkedIn, yet by including one or the other form of social media, you can easily bridge the gap and bring the users together through your e-mail newsletter.