We all have become social media junkies, haven’t we? Social media has become a phenomenon today. It is an attention seeking tool as well. And most importantly, this platform is also used for promoting and for marketing one’s business.
Owing to social marketing boom, the 'new school', social media marketing, seems to have been taken over the 'old school' e-mail marketing. However, the fact of the matter is that e-mail marketing is still equally effective owing to its up-close and personal approach for each and every user. Social media marketing on the other hand has universal approach.
Both of these marketing tools are equally effective owing to their various favorable features. However, if you combine the best of both the tools, don’t you think that the results will be even more impressive? Well, this has been put into action and it has been found that yes! the results were indeed much better and effective. Facebook and Twitter, the two most popular social networking sites, have been effectively used for similar kind of marketing now-a-days. For instance, in case you run a publication house, you can mention the links of your Twitter handle and Facebook page in the e-mail that you send across to your subscribers, thereby giving the readers a hint to connect with you. Even if they don’t read your e-mails daily, they will surely follow you on Twitter and Facebook for latest updates. Moreover, social media enthusiasts can also sign up for e-mail newsletters from Facebook and other social media sites, which of course increases the chances of your material being read the most.
These are just the basics of social media and e-mail amalgamation for marketing, which can help you to get the best results in highly cost-effective manner. If you want to make the most of your e-mail marketing campaign, then do follow the trend of blending both types of marketing concepts.