What does the word “sizzle reminds you of? Well, the first thing which hits your mind would be those sizzling steaks which you recently had at the nearby restaurant. Have you ever thought what is it that maximizes the taste of that steak? Is it the spices or is it that extra sizzle — the only sound of which is enough to titillate your taste buds. Your answer would be sizzle of course which the USP of that steak is.
Now let’s come back from that world of food-gasmic pleasures and talk about some serious business here. You use e-mail marketing but don’t get sufficient results since most of the times your newsletters are considered to be spam and stand rejected. Wouldn’t you want to add some sizzle to it? If your e-mail is steak then the perfect sizzle for it would be the hot and happening social media. The combination of social media and e-mail marketing can be called an awesome twosome that can work wonders for your marketing campaign.
Since unsolicited marketing via e-mails is mostly taken as spam, and is even rejected by many, social media, when used in the e-mails take the center stage. Social Media comprises of house rules regarding the publicity, product announcements, endorsements as well as blog links which are more acceptable by the users.
Social Media is considered to be a digital touch-point for a prospect after its integration with your e-mail marketing campaign, and also enhances the visibility of the project. This ensures that your social media and e-mail marketing campaign becomes a success. Try this and you will witness a drastic increase in the list of your followers on Twitter, Facebook as well as other social networking platforms.
Hardcore and pure e-mail marketing has become a passé. Social media is the new trend. So, if you want to grab success, make sure you add that sizzle to your marketing campaigns.